Guide + calendar
Summer Camp Marketing Ideas: A Month-by-Month Calendar
Camp enrollment is won October through March, not in April. Here’s the timeline families actually decide on, a month-by-month calendar from October to June with three actions or fewer per month, and the one-page flyer checklist. This month’s actions in 20 minutes.
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What's inside
- The timeline
- The calendar
- The flyer
- Early-bird structure without margin loss
- Referral mechanics for camp families
- Last year’s list
- Wall calendar (printable)
How to use this in 10 minutes
Find the current month on the calendar. Do this month’s actions (there are never more than three). Print the calendar page and put it on the wall. That’s the whole system; the guide explains why each action sits where it does.
Arielle Hammond, Ed.D.
Former K-5 principal; runs youth enrichment at 75+ school sites. Founder of enrops.
How it was made
Timing reflects the author's own camp enrollment cycles across several cohorts. No external statistics are cited and none were invented. All names in examples are fictional.
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