Swipe file
How to Write a Class Description: A 50-Example Swipe File
The three questions parents skim for, the four-sentence formula, title patterns that get clicked, and 50 example descriptions you can adapt in minutes.
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What's inside
- What parents actually skim for
- The four-sentence formula
- Title patterns that get clicked
- Age-band phrasing
- What to cut
- The swipe file
- Before and after rewrites
How to use this in 10 minutes
Read the three parent questions (page 2) and the four-sentence formula (page 2). Find your program’s category in the swipe file. Copy the closest example, swap in your details and check it against the formula. Done. The full read, including the rewrites, takes about 20 minutes.
At a glance
Arielle Hammond, Ed.D.
Former K-5 principal; runs youth enrichment at 75+ school sites. Founder of enrops.
How it was made
Descriptions are fictionalized from a multi-site youth enrichment program; every name and detail is invented. Enrollment outcomes described are one program owner's observations, not statistics.
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